Certified Specialist Programme in Global Business Strategy
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Course details
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• Global Business Environment: This unit covers the external and internal factors that impact global business strategy, including economic, political, cultural, and technological factors. •
• International Trade and Investment: This unit explores the principles of international trade and investment, including trade theories, trade agreements, and foreign direct investment. •
• Global Market Entry Strategies: This unit covers the various entry modes available to companies seeking to enter global markets, including exporting, licensing, franchising, and joint ventures. •
• Global Competitive Dynamics: This unit examines the competitive forces at play in global markets, including the intensity of competition, the bargaining power of buyers and suppliers, and the threat of new entrants and substitute products. •
• Cross-Cultural Management: This unit explores the challenges of managing people from different cultural backgrounds, including communication, motivation, and leadership styles. •
• Global Supply Chain Management: This unit covers the management of global supply chains, including sourcing, logistics, and distribution. •
• Global Corporate Social Responsibility: This unit examines the role of business in society and the importance of ethical and sustainable business practices in a global context. •
• Global Business Strategy Formulation and Implementation: This unit integrates the concepts covered in the previous units to guide students in the formulation and implementation of effective global business strategies. •
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Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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